Description
About Mitiga
We’re looking for new talent to join our growing global team at Mitiga.
Mitiga is the industry's only complete solution for cloud threat detection, investigation, and response — built by investigators, for investigators. Mitiga supercharges today’s SOC teams with the cloud capabilities that enterprises have been missing, delivering broad visibility across clouds and SaaS, automation that speeds investigations, and rich context that informs cloud threat detection, hunting, and response. Mitiga’s platform minimizes breach impact and enhances overall cyber resilience.
We are seeking an exceptional Marketing Director with deep expertise in strategic positioning, packaging, digital marketing and demand generation — and a proven track record with early and growth stage companies in the cybersecurity industry. In this role, you will own building and executing a strategic marketing plan to continue advancing Mitiga as a category leader and to drive pipeline creation.
You will work closely with Mitiga’s sales team, channel partners, technology partners, external agencies, and cross-functional partners to deliver measurable results and create impactful campaigns that position us as a trusted name in the market. If you’re a strategic thinker who combines creativity with execution, we’d love to hear from you!
What You’ll Do:
- Develop and lead the execution of Mitiga’s overall marketing strategy, aligning with company objectives and sales goals.
- Build a marketing plan that incorporates demand generation, digital marketing, and brand-building initiatives.
- Collaborate with internal teams and external partners to optimize marketing efforts across channels.
- Drive pipeline creation by developing and executing multi-channel lead-generation campaigns, including organic search, paid search, paid social and more.
- Partner with sales teams to ensure alignment between marketing campaigns and sales goals, providing qualified leads to drive revenue growth.
- Own and optimize email and nurture programs, leveraging marketing automation tools to enhance lead engagement and conversion rates.
- Lead the strategy and execution of paid and organic digital marketing campaigns to increase awareness, engagement, and conversions.
- Manage performance metrics, regularly reporting on campaign ROI and implementing optimization strategies.
- Oversee website and landing page content strategies to ensure alignment with SEO, demand generation, and branding efforts.
- Plan and execute events of all types - both in person and digital that position Mitiga as a thought leader in cybersecurity, increase brand awareness and build pipeline.
- Hiring and managing the marketing team, fostering a collaborative and high-performance culture.
- Manage agency and contractor relationships to ensure seamless execution of paid media, content creation, and other outsourced marketing activities.
Requirements
- 7+ years of B2B marketing experience in cybersecurity.
- Deep understanding of digital marketing, and demand generation.
- Experience managing marketing budgets and demonstrating measurable ROI from campaigns.
- Proven success in aligning marketing strategies with sales objectives to achieve pipeline and revenue goals.
- Strong analytical mindset; adept at using data to guide decision-making.
- Excellent project management skills, capable of balancing big-picture strategy with attention to detail.
- A self-starter who thrives in a fast-paced, startup-like environment.
- Audience-focused, with a strong understanding of cybersecurity decision-makers' needs and challenges.
- Highly proficient with the latest AI tools with demonstrated ability to leverage AI for marketing purposes.
Benefits package including health insurance (medical, dental, vision), 401k plan with match, unlimited PTO, cell phone charges reimbursement, top-of-the-line equipment, and more
For more information, visit us at www.mitiga.io.
Mitiga is an equal opportunity employer, committed to diversity and inclusiveness and aim to attract, retain, and engage a diverse workforce. We consider all qualified applicants without regard to race, color, nationality, gender, gender identity, sexual orientation, religion, disability, age or any other characteristic protected by law.
